Outfitting an entire wedding party is time-consuming and stressful. From measurements to delivery, the tuxedo rental process has been clunky and cumbersome. We began the journey with Generation Tux back when it was nothing more than a notepad full of ideas. Leveraging a few scribbles and a menswear industry overdue for a shakeup, we designed everything Generation Tux — the name, the logo, and the entire brand experience.
A brand experience that fits perfectly.
In addition to bringing the Generation Tux brand identity to life, we designed a comprehensive wardrobe site that takes into consideration every detail. We created an easy-to-follow video and branded measuring tape to ensure accurate measurements for every groomsman, every time. The result is a stress-free experience that takes grooms and groomsmen smoothly from measurement to delivery—and one step closer to the party.
